A bold, culturally rooted campaign for Denver

The new face of politics.

Julissa Soto is a proud immigrant, naturalized citizen, founder, public health advocate, and community leader running for Denver City Council At-Large with a message grounded in dignity, visibility, and hope. This is a campaign for the families who built Denver, the workers who keep it moving, the small businesses that define its neighborhoods, and the next generation that deserves to thrive here.

30 years of service Standing shoulder to shoulder with working families, young parents, and immigrant communities.
Founder + CEO Built Julissa Soto Latino Health Equity Consulting and Casa Inmigrante.
From community to policy Trusted in neighborhoods, statewide coalitions, and national conversations.
Soto for Denver campaign logo with The New Face of Politics

Power. Presence. Hope.

The visual identity centers color, movement, flowers, mountains, and a rising sun to reflect cultural pride, new leadership, and a future that includes everyone Denver has too often pushed to the margins.

30,000+Latino adults, youth, and children vaccinated through outreach
180,000COVID-19 tests distributed
90,000Masks distributed to families and neighborhoods

Her story is rooted in resilience and service.

Julissa Soto’s journey is the story of so many families across Denver—families who came here with hope, worked hard, and refused to give up, no matter how difficult the road became.

From immigrant roots to citywide leadership

Julissa didn’t just find her voice—she had to fight for it. She fought to become a U.S. citizen. She fought to be heard. She fought to create opportunities where none existed.

And that’s exactly why she knows how to fight for you.

As an immigrant and naturalized citizen, Julissa understands what it means to be overlooked, to navigate broken systems, and to keep pushing forward anyway—for your family, for your future, for something better.

For 30 years, she has stood shoulder to shoulder with working families—fighting for health care, supporting young parents, uplifting immigrant communities, and demanding change from systems that too often leave people behind.

From helping teen parents build stable futures, to leading vaccine equity efforts across Colorado, to organizing in neighborhoods and speaking on national stages—Julissa has never stopped showing up.

She’s built trust where others didn’t. She’s listened when others wouldn’t. And she’s delivered when people were told to wait.

Her story isn’t about titles or recognition—it’s about people.

Because Julissa Soto knows what it’s like to fight for a place in this country. And she’ll never stop fighting to make sure Denver works for you.

Record of impact

Community-Centered Public Health Leader Led culturally responsive outreach, prevention, and education efforts serving Latino families, U.S. citizen families, and other historically marginalized communities—ensuring access, trust, and dignity in every interaction.
Founder & CEO Founder of Julissa Soto Latino Health Equity Consulting and Casa Inmigrante, building trusted, community-rooted organizations that support immigrant families, working-class households, and underserved communities with culturally responsive solutions that close long-standing gaps in care and access.
Coalition Builder Founder and leader of the Immigrant Health Access Collaborative (IHAC), convening cross-sector partners to advance health equity, strengthen community trust, and expand access for immigrant and historically excluded populations.
State and National Recognition Recognized across Colorado and nationally for leadership in health equity, inclusion, and community-driven public health solutions, with features in major media and honors reflecting sustained service and impact.

Denver deserves leadership that turns visibility into victory for its residents.

This campaign is about more than representation—it is about results. It is about housing that people can actually afford, neighborhoods that feel safe and connected, young people who can see a future here, and a city government that respects every resident—regardless of language, zip code, or immigration story.

Julissa’s campaign is centered on the everyday people who keep this city running—working families, small business owners, and neighbors who are doing everything right but still being asked to do more with less.

It’s about building a government that doesn’t work around people, but works with them. A government that listens first, shows up consistently, and delivers real solutions that improve daily life across every neighborhood in Denver.

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Housing Stability & Affordability

Denver should be a city where teachers, service workers, young professionals, seniors, and working families can afford to stay and build their lives.

  • Support housing production that includes real, enforceable affordability.
  • Protect residents from displacement in rapidly changing neighborhoods.
  • Expand pathways to homeownership for first-generation buyers and working families.
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Economic Mobility & Small Business Growth

Denver’s economy should open doors—not create barriers—especially for immigrant entrepreneurs, women-owned businesses, and neighborhood-based small businesses.

  • Expand support and access for small and minority-owned businesses.
  • Connect residents to workforce development and family-sustaining careers.
  • Reduce unnecessary bureaucratic barriers that slow down local entrepreneurs.
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Health, Healing & Community Well-Being

Healthy communities are safer, stronger, and more resilient. Denver must treat health access and mental well-being as essential priorities—not afterthoughts.

  • Strengthen culturally responsive public health partnerships.
  • Expand mental health access and prevention-focused investments.
  • Build trust between residents, service systems, and city agencies through accountability and community engagement.
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Youth Opportunity & Family Support

Every young person in Denver deserves to feel seen, supported, and excited about their future. That means real opportunities, caring adults, and safe spaces to grow.

  • Invest in after-school programs, mentorship, and youth spaces where young people belong.
  • Support families with community-based resources that help children stay safe, healthy, and supported.
  • Focus on prevention—so young people are not left alone, isolated, or pushed toward violence.
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Inclusive City Government

City government should feel close to the people—not far away from them. Every resident should be able to understand, access, and trust the services they rely on.

  • Expand language access so every family can fully participate.
  • Make city services clearer, simpler, and easier to navigate.
  • Include immigrant and historically marginalized communities in real conversations and real decisions.
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Safe Neighborhoods & Shared Care

Safe neighborhoods are built on trust, connection, and people looking out for each other—not just enforcement.

  • Invest in neighborhood-based safety and community support programs.
  • Strengthen prevention efforts that address what’s happening before harm occurs.
  • Bring residents, local businesses, and community groups together to care for and protect their neighborhoods.

A record of measurable impact

Julissa’s work is not theoretical. It has changed lives, informed policy, and moved resources into communities that needed them most.

30,000+Latino adults, youth, and children vaccinated through Julissa’s outreach work.
180,000COVID-19 tests distributed to communities across outreach efforts.
90,000Masks distributed to protect families and neighborhoods.
30 yearsStanding with working families, young parents, and immigrant communities.

Recognition that reflects real leadership

Julissa’s work has been recognized across Colorado and nationally for leadership in health equity, inclusion, and community-driven public health solutions, with features in major media and honors reflecting sustained service and impact.

“This campaign is about bringing people from the margins to the center of power — and making sure they never have to ask again whether city hall sees them.”

Why that matters for Denver

Denver needs leadership that turns visibility into victory for its residents.

This campaign is about more than representation—it is about results. It is about housing that people can actually afford, neighborhoods that feel safe and connected, young people who can see a future here, and a city government that respects every resident—regardless of language, zip code, or immigration story.

Healthcare & Veterans: No Longer an Afterthought

Denver cannot claim to be a thriving city while people are struggling to access basic healthcare or while our veterans are left navigating broken systems alone.

For too long, healthcare access and veteran support have been pushed to the margins of political conversations—treated as secondary issues instead of core responsibilities.

Julissa Soto knows better.

For 30 years, she has worked at the intersection of public health, community trust, and access—ensuring that families, especially in immigrant and underserved communities, receive the care they deserve.

And she understands that veterans—who have already given everything for this country—should never have to fight again just to receive care, stability, and dignity.

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Healthcare Access for All

  • Expand culturally responsive healthcare partnerships across Denver.
  • Close gaps in access for working families, immigrants, and underserved communities.
  • Invest in preventative care and community-based health solutions.
  • Ensure mental health is treated as essential infrastructure, not optional.
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Honoring and Supporting Our Veterans

  • Strengthen coordination between city services and VA resources.
  • Expand access to housing, mental health, and workforce programs for veterans.
  • Prioritize homeless veteran outreach and long-term stability solutions.
  • Ensure veterans are seen, respected, and supported—not forgotten.

The Bottom Line

Healthcare is not a privilege. Support for veterans is not optional.

These are core responsibilities of a city that claims to care about its people.

Julissa Soto is running to make sure no one falls through the cracks—especially those who have already given so much.

The symbolism behind the brand

This campaign identity is intentionally powerful, culturally grounded, and full of hope. It reflects Denver, Julissa’s story, and the communities that deserve to see themselves in leadership.

The rising sunA symbol of hope, renewal, and a new political era for Denver.
The mountains + skylineDenver’s beauty and complexity — a city shaped by neighborhoods, ambition, and resilience.
Florals and colorCultural pride, femininity, vibrancy, and the joy communities carry even while they fight to be seen.
The butterflyTransformation, emergence, and the belief that politics can still become something beautiful and brave.

This Campaign Belongs to the People

Real change doesn’t come from slogans—it comes from people. From neighbors looking out for each other, volunteers giving their time, small-dollar donors pitching in what they can, and communities who believe Denver can be more just, more welcoming, and more connected.

This movement is powered by people—not special interests.

Join Team Soto

Be part of the work that moves this campaign forward. Knock doors, make calls, host a gathering, or help bring your neighbors into the conversation.