A bold, culturally rooted campaign for Denver

The new face of politics.

Julissa Soto is a proud immigrant, naturalized citizen, founder, public health advocate, and community leader running for Denver City Council At-Large with a message grounded in dignity, visibility, and hope.

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30 years of serviceStanding with working families, young parents, and immigrant communities.

Founder + CEOBuilt Julissa Soto Latino Health Equity Consulting and Casa Inmigrante.

From community to policyTrusted in neighborhoods, statewide coalitions, and national conversations.

SOTO FOR DENVERTHE NEW FACE OF POLITICS

Power. Presence. Hope.

The visual identity centers color, movement, flowers, mountains, and a rising sun to reflect cultural pride, new leadership, and a future that includes everyone Denver has too often pushed to the margins.

30,000+Latino adults, youth, and children vaccinated

180,000COVID-19 tests distributed

90,000Masks distributed

Her story is rooted in resilience and service.

Julissa Soto’s journey is the story of so many families across Denver—families who came here with hope, worked hard, and refused to give up.

From immigrant roots to citywide leadership

Julissa didn’t just find her voice—she had to fight for it. She fought to become a U.S. citizen. She fought to be heard. She fought to create opportunities where none existed.

For 30 years, she has stood shoulder to shoulder with working families—fighting for health care, supporting young parents, uplifting immigrant communities, and demanding change from systems that too often leave people behind.

Her story isn’t about titles or recognition—it’s about people.

Record of impact

Community-Centered Public Health LeaderLed culturally responsive outreach, prevention, and education efforts.

Founder & CEOBuilt trusted, community-rooted organizations.

Coalition BuilderFounder and leader of the Immigrant Health Access Collaborative.

State and National RecognitionRecognized for leadership in health equity, inclusion, and community-driven public health solutions.

Denver deserves leadership that turns visibility into victory for its residents.

This campaign is about more than representation—it is about results. It is about housing people can afford, safe and connected neighborhoods, young people who can see a future here, and city government that respects every resident.

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Housing Stability & Affordability

Real, enforceable affordability in new housing.
Protection from displacement.
Pathways to homeownership for working families.

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Economic Mobility & Small Business Growth

Support small and minority-owned businesses.
Connect residents to family-sustaining careers.
Cut unnecessary barriers for entrepreneurs.

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Youth Opportunity & Family Support

Invest in after-school programs and mentorship.
Support families with community-based resources.
Focus on prevention before violence occurs.

A measurable record of impact.

Julissa’s work is not theoretical. She has changed lives, informed policy, and delivered resources to communities that needed them most.

30,000+People vaccinated

180,000COVID-19 tests distributed

90,000Masks distributed

30 yearsCommunity service

Coalition of Support

Endorsements for Julissa Soto

Endorsed by business owners, entrepreneurs, community leaders, faith leaders, diplomats, and elected officials from across Denver, Aurora, and Colorado.

Diplomats

Jonathan Ortiz EstradaConsul General of El Salvador
Eduardo Arnal PalomeraFormer diplomat, attorney, legislator, and consultant

Faith Leaders

Rev. Dan NorickAscension Catholic Parish
Jorge de los SantosMonsignor

Politicians & Elected Officials

Leslie SummeyArapahoe County Commissioner
John YoungquistDenver Public Schools Board Member
Naquetta RicksColorado State Representative
Rhonda FieldsColorado State Senator

Business Owners

Arturo GarciaOwner, Casa Tequilas
Norberto MojardinOwner, Yaqui Tacos Tequila y Mezcal
Camelia RoblesOwner, Camelia Modern Cuisine
Maria RiveraOwner, El Sampa Taqueria
Ventura MoralesCo-owner/Operator, XSO Night Club
Esteban MurguiaCo-owner/Operator, XSO Night Club
Doug McMurrainOwner and Developer, La Plaza Colorado

Entrepreneurs & Business Leaders

Santos VeraPresident & CEO, STRIDE
Diaranka MartinezMedia entrepreneur and radio leader
Teguo Daniel DjoyumPresident, African Chamber of Commerce Colorado
Naquetta RicksFounder and business leader

Community, Nonprofit & Civic Leaders

KhalilCommunity and nonprofit leader
Maisha FieldsPublic health professional, community developer, and civic leader
Santos VeraWorkforce development leader

Growing Coalition of Support

2Diplomats

2Faith Leaders

4Elected Officials

7Business Owners

4Business Leaders

3Civic Leaders

Healthcare & Veterans: no longer an afterthought.

Denver cannot call itself a thriving city while families struggle to access basic health care or veterans are left alone facing systems that do not work.

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Healthcare Access for All

Expand culturally responsive health partnerships across Denver.
Close access gaps for working families, immigrants, and underserved communities.
Invest in prevention, community health, and mental health.

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Honoring and Supporting Veterans

Strengthen coordination between city services and VA resources.
Expand access to housing, mental health, and employment programs.
Ensure veterans are seen, respected, and supported—not forgotten.

The Bottom Line

Health is not a privilege. Supporting veterans is not optional.

The symbolism behind the brand

This campaign identity is intentionally powerful, culturally rooted, and full of hope.

Rising sunHope, renewal, and a new political era for Denver.

Mountains and skylineThe beauty and complexity of Denver.

Flowers and colorCultural pride, vitality, and joy.

ButterflyTransformation, rebirth, and courage.

This campaign belongs to the people.

Join Team Soto, endorse Julissa, or donate to help expand outreach across Denver.

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